Brand Storytelling
Authentic narratives, lasting impact.
As a journalist and author, I’ve spent years’s honing my narrative craft for the likes of The New York Times, The Paris Review, and The Washington Post. Now, I’m using that same knack for storytelling to help fashion, beauty, and lifestyle brands bring their stories to life. I don’t do cookie-cutter content. I dig deep to find what makes your brand unique and turn that into captivating and impactful content — all with strong brand voice and strategy. Whether it’s creating editorial-style campaigns, weaving your brand’s history into product launches, or writing blog posts that actually get read, I’m here to help you connect with your audience —and keep them coming back. Let’s make your brand unforgettable, one story at a time.
Recent clients include: Nordstrom, Trivago, and Paypal.
Case Study: Nordstrom
As a Managing Editor of Nordstrom’s blog, The Thread, I led the editorial strategy to produce five high-quality, SEO-optimized articles per week, each designed to drive organic traffic while maintaining Nordstrom’s voice and values. My team’s efforts contributed to a steady growth in SEO traffic value, increasing by over $2 million year-over-year. By consistently delivering content aligned with trending keywords and consumer interests, we’ve published 500 stories that draw over 14.5 million visitors monthly via organic search. This strategic blend of editorial excellence and data-driven content optimization has helped Nordstrom secure its position as a go-to resource in the fashion and lifestyle space, all while achieving significant ROI.